Privacy Policy

This section explains how we may use the information we collect about you.

We will only use your information for certain specified reasons and only where we have a lawful basis to do so. The lawful bases we rely on depend on the type of relationship we have with you and how we interact with you. Further details about the purposes on which we process your PI under these lawful bases are set out in the sections for Information that We Collect of Receive, Information Use, Information Sharing and Transfers. They include the following:

• Contract – to provide our products and services to you and fulfil our contractual relationship with you.

• Legitimate Interests – to fulfil our legitimate interests, or those of a third party in conducting and managing our business and our relationship with you as described in this Privacy Policy.

• Legal obligation – to meet our legal obligations under applicable law (e.g. financial reporting).

• Consent – where you have provided us consent to process your PI for a specific purpose (e.g. collecting data from your device, personalised advertising and marketing).

We may combine information from any of the sources explained in the “Information That We Collect or Receive” section of this Privacy Policy. For example, we may process together information we have collected from you, your visits to our website, your device gameplay history, etc., for the purposes explained in this Privacy Policy.

We may use your information to operate our Services. We may also personalise the services we provide to you based on the information we have collected about you (for instance, we may use your IP address to display content relevant for your area) and, to enable accessibility settings functions (for you, or other users), we may convert your voice data to text.

We use the information we collect to understand, improve and enhance our existing Services, your experiences with them, and our business operations, and to develop new ones. For example, we may use the information to develop and optimise user interfaces or game performance.

We cannot monitor the whole of PlayStation Network and make no commitment to do so. However, we reserve the right in our sole discretion to monitor (including through the use of technology that automatically detects images, text, and URLs that breach our Terms of Service) and record your online activity and communication throughout PlayStation Network and to remove and/or delete any content. We may use the information we collect (as described above) to detect breaches and enforce our PlayStation Network Terms of Service, Software Usage Terms, System Software License Agreements, any other terms of service you have agreed to and any rules or codes of conduct applicable to your use of PlayStation Network.

We may target and personalise our marketing communications, purchase recommendations and advertisements that we display on our and third-party websites and services based on the information we have collected about you. You may notice this personalisation on the PlayStation Store (whether via console, website or in-game), in marketing communications, or when you visit our and third-party websites (such as social network sites) that show purchase recommendations or advertisements from us.  You have options to control our use of information we have collected about you to personalise marketing to you, and can learn more about them in the Choices section of this Privacy Policy.

We may use the information we collect for auditing, compliance and legal purposes (for example, protecting the rights and property of Sony, its partners and customers).

In order to help protect you and others, we may use the information we collect and receive in order to:

• Identify fraudulent activities and transactions.

• Prevent abuse of and investigate and/or prosecute any potential threat to or misuse of our Services.